Privacy policy

1. Overview and Scope

This Privacy Policy describes how Seven Turns Pvt Ltd, operating as The Good Bug ("we", "us", or "our"), collects, uses, stores, and discloses your personal information when you visit our website (thegoodbug.com), use our mobile application, or make purchases from us.

This policy covers both our e-commerce website and our mobile app, which includes features such as the Gut Health Tracker, AI Gut Coach, and Gut Test Module. By accessing our website or mobile app, you agree to the terms described in this Privacy Policy.

Our mobile app integrates our Shopify website (thegoodbug.com) as an embedded in-app experience using a web view (Progressive Web App). This means that when you browse or shop within the app, you are interacting with our website loaded inside the app environment. As a result, the data collection practices described for the website — including cookies, Shopify processing, analytics, and advertising pixels — also apply when you use the in-app web experience.

2. Contact Information

If you have questions about this policy, wish to exercise your data rights, or would like to make a complaint, please contact us at:

3. Personal Information We Collect

We collect personal information in the following categories depending on how you interact with our services:

3.1 Website – Device & Usage Information

Purpose: To load the Site accurately and perform analytics to optimize our services

Source: Collected automatically via cookies, log files, web beacons, tags, or pixels

Shared With: Shopify (our e-commerce processor)

Information collected includes: web browser version, IP address, time zone, cookie data, pages/products viewed, search terms, and how you interact with the Site.

Please note: Because our website is also embedded within our mobile app as an in-app web view, this same device and usage data may be collected when you browse or shop through the app. The website's cookies, tracking scripts, and analytics tools operate within the in-app web view in the same way they do on a standard browser.

3.2 Website – Order Information

Purpose: To process purchases, arrange shipping, send invoices, screen for fraud, and communicate with you about your orders

Source: Provided directly by you during checkout

Shared With: Shopify and our warehousing/fulfillment partners

Information collected includes: name, billing and shipping address, payment information (including credit card numbers), email address, and phone number.

3.3 Website – Customer Support Information

Purpose: To resolve support requests, process returns or refunds, and fulfill contractual obligations

Source: Provided directly by you when contacting us via email, phone, or WhatsApp

Shared With: Shopify and our warehousing/fulfillment partners

Information collected includes: name, contact details, order details, and any other information you provide in support communications. We offer customer support via email (tgb@seventurns.in), phone (+91 8369744934), and WhatsApp. When you contact us via WhatsApp, your message content and phone number are processed through WhatsApp's platform, which is subject to Meta's privacy policy.

3.4 Website – Newsletter and Email Marketing

Purpose: To send you gut health tips, product updates, and promotional offers

Source: Voluntarily provided by you when subscribing via our website sign-up form

When you subscribe to our newsletter, we collect your email address. You may unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us directly.

3.5 Website – Expert Consultation Booking

Purpose: To connect you with our gut health expert team for a free consultation

Source: Provided by you when completing the consultation booking form

Shared With: Typeform (form service provider) and the relevant expert

When you book a free consultation through our website, we collect information you provide in the form (such as your name, email, health concerns, and contact details). This form is powered by Typeform. Their privacy policy is available at typeform.com/help/a/typeform-privacy-policy.

3.6 Website – Referral Programme

Purpose: To administer our Refer & Win programme and reward eligible participants

Source: Provided directly by you when you refer a friend or are referred

When you participate in our referral programme, we collect your name and contact details, as well as those of the person you are referring. By participating, you confirm you have the consent of the person you are referring to share their information with us.

3.7 Website – Map My Gut Microbiome Profiling Kit

Purpose: To fulfil your order and facilitate the processing of your microbiome profiling results

Source: Provided by you during purchase and kit registration

Shared With: Our laboratory partner responsible for analysing the biological sample

Map My Gut is a physical gut microbiome profiling kit available for purchase on our website. When you order and register a kit, we collect: your name, contact details, shipping address, and any health information you provide during kit registration. The biological sample you submit is sent to our laboratory partner for analysis. Results are shared back with you through the app or a dedicated report. Your biological sample data is not shared with third-party advertisers.

3.8 Website – Gut Reset Clinic

Purpose: To provide clinical gut health consultations and personalised treatment plans

Source: Provided by you when booking or attending a consultation via gutresetclinic.thegoodbug.com

The Gut Reset Clinic is a clinical service accessible via a subdomain of our website. If you engage with this service, you may provide additional health, medical, and personal information beyond what is described elsewhere in this policy. Data collected through the Gut Reset Clinic is subject to this Privacy Policy and any additional terms presented at the time of booking. Please review those terms carefully.

3.9 Website – Order Tracking

Purpose: To allow you to track the delivery status of your orders

Shared With: ClickPost (our order tracking service provider)

Order tracking is powered by ClickPost (thegoodbug.clickpost.in). Your order ID, name, contact details, and shipping information may be shared with ClickPost solely for the purpose of providing tracking updates. ClickPost's privacy policy applies to their processing of this data.

3.10 Mobile App – Account Information

Purpose: To create and manage your account, verify your identity, and personalise your experience

Source: Provided directly by you during registration and onboarding

We use a phone number-based OTP (One-Time Password) authentication system. No email address or password is required. Information collected during registration includes: mobile phone number (used to send and verify your OTP), name, age, and gender.

Your phone number is used solely for authentication and transactional communications. It is not used for unsolicited marketing without your consent.

3.11 Mobile App – Health and Wellness Data

When you use health-tracking features in our app, you may voluntarily provide the following types of health-related data:

• Stool logs and digestive health records

• Water intake information

• Sleep data

• Physical activity and exercise data

• Food and calorie logs

• Body weight measurements

• Digestive symptoms and wellness notes

• Gut health score and gut profile generated within the app

If you choose to connect your device health services, we may also access certain data from:

• Apple HealthKit (iOS)

• Android Health Connect

This health data is used solely to provide personalized features including: gut health insights, wellness progress tracking, improvement recommendations, and health reports. We only collect and process health data that you voluntarily provide or explicitly authorize through connected health platforms. We do not sell, rent, or share your health data with third-party advertisers.

3.12 Mobile App – AI Gut Coach Conversations

The AI Gut Coach feature is powered by a conversational AI model. When you interact with this feature:

• Conversation content (your messages and AI responses) may be processed to generate personalized recommendations.

• Conversation data may be stored to maintain continuity across sessions and improve the quality of responses over time.

• We do not use your AI Gut Coach conversations for advertising purposes or share them with third-party advertisers.

• Conversation data may be reviewed by our team in anonymized or aggregated form to improve the AI model's accuracy and safety.

You should not share sensitive personal information beyond what is necessary for health guidance within the AI Gut Coach.

3.13 Gut Test Module (Website and Mobile App)

The Gut Test is a questionnaire-based assessment available on both our Shopify website (thegoodbug.com) and our mobile app. Both platforms share the same backend infrastructure, hosted securely on Amazon Web Services (AWS). This means your Gut Test data is stored and processed in a unified, consistent environment regardless of which platform you use to take the test.

When you complete the Gut Test, we collect:

• Your responses to gut health and lifestyle questions (such as digestion patterns, diet habits, energy levels, and symptoms)

• Your gut profile score generated from your responses

• The platform you used to take the test (website or app)

• Any updates or re-assessments you complete over time

This information is used solely to:

• Generate your personalised gut health profile

• Recommend products from The Good Bug relevant to your gut health needs

• Track changes in your gut profile over time as you re-take the assessment

Infrastructure and data storage: Your Gut Test data is stored on AWS servers. AWS is a third-party cloud infrastructure provider and acts as a data processor on our behalf. AWS does not access or use your personal data for its own purposes. AWS maintains its own security and compliance certifications; more information is available at aws.amazon.com/compliance.

We do not share your Gut Test responses or gut profile with third-party advertisers. Product recommendations are made solely based on your questionnaire responses and are not influenced by external commercial arrangements.

4. Minors

Our website and mobile application are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16 without verifiable parental consent.

We do offer a Kids Health product range (including Happy Tummies) which is intended to be purchased by parents or guardians on behalf of children. If you are purchasing for a child, you as the parent or guardian are providing consent for the transaction. We do not collect personal data directly from children in this process — only the purchasing adult's information is collected.

If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us at tgb@seventurns.in and we will promptly review and delete such information from our systems.

5. How We Use Your Personal Information

We use your personal information for the following purposes:

• To process and fulfill your orders, including payment processing, shipping, and delivery confirmations

• To create and manage your account and provide access to our mobile app features

• To deliver personalized gut health insights, recommendations, and progress tracking within the app

• To operate the AI Gut Coach and provide contextually relevant health guidance

• To communicate with you about orders, account updates, product launches, and promotional offers (where you have opted in)

• To screen transactions for potential fraud or security risks

• To improve our website, app features, and AI model performance through aggregated analytics

• To comply with applicable laws and regulations

6. Sharing Your Personal Information

We share your personal information only as necessary to operate our services and fulfill our obligations to you. We do not sell your personal information.

6.1 Service Providers

• Shopify: Powers our online store and checkout. See Shopify's privacy policy at shopify.com/legal/privacy.

• Warehousing and fulfillment partners: Receive order and shipping information to deliver your purchases.

• ClickPost: Powers our order tracking service. Receives order ID, name, contact details, and shipping information solely to provide tracking updates.

• Typeform: Powers our expert consultation booking form. Receives information you submit in the consultation form.

• AI infrastructure providers: May process conversation data from the AI Gut Coach to generate responses. These providers are contractually bound to process data only on our behalf and not for their own purposes.

• Laboratory partner (Map My Gut): Receives and analyses your biological sample to generate your microbiome profile. They are bound by confidentiality obligations and do not use your data for advertising.

• Google Analytics: We use Google Analytics to understand how users interact with our website. See Google's privacy policy at google.com/intl/en/policies/privacy.

• LinkedIn: We use a LinkedIn Insight Tag (tracking pixel) on our website to measure ad performance and understand our audience on LinkedIn. Your visit data may be shared with LinkedIn. You can opt out via your LinkedIn account settings or at linkedin.com/psettings/guest-controls/retargeting-opt-out.

• Meta (WhatsApp): When you contact us via WhatsApp, your communication is processed by Meta's platform.

6.2 Legal Disclosures

We may disclose your personal information if required to do so by law, in response to a court order, subpoena, or other lawful governmental request, or where we believe disclosure is necessary to protect our rights or the safety of others.

6.3 Health Data — Special Restrictions

We treat health and wellness data with heightened care. Your health data collected through the app will not be:

• Sold to any third party

• Shared with advertisers or marketing platforms

• Used to make decisions that adversely affect your legal rights or access to services

7. Behavioural Advertising

We use your website usage information and purchase history to show you targeted advertisements that may be relevant to your interests. Our advertising partners include:

• Google Ads – google.com/settings/ads/anonymous

• Meta (Facebook) Ads – facebook.com/settings/?tab=ads

• Microsoft Advertising (Bing) – advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

• LinkedIn Ads – linkedin.com/psettings/guest-controls/retargeting-opt-out

You may opt out of interest-based advertising by visiting the Digital Advertising Alliance's opt-out portal at optout.aboutads.info, or by using the individual opt-out links above. Note that opting out of targeted advertising does not prevent all advertising; you may still see generic ads.

For more information on how online advertising works, visit the Network Advertising Initiative's educational page at networkadvertising.org/understanding-online-advertising.

8. Data Retention

We retain your personal information for as long as your account is active, or as necessary to provide services, fulfill legal obligations, resolve disputes, and enforce our agreements.

8.1 Account and Health Data

All personal information, including health data collected through the app, is retained for as long as your account remains active. If you delete your account:

• All associated personal and health data will be permanently deleted from our systems within 1 business day of your deletion request.

• Once deleted, this data cannot be recovered.

• Anonymized or aggregated data that cannot identify you may be retained for analytical purposes.

8.2 AI Gut Coach Conversation Data

Conversation data from the AI Gut Coach is retained for the duration of your account to maintain continuity of recommendations. Upon account deletion, conversation data is also deleted within the same 1-business-day window described above.

8.3 Transaction Records

Transaction records and financial data may be retained for longer periods as required by applicable tax, accounting, or other legal obligations, typically up to 7 years.

9. Cookies

A cookie is a small file downloaded to your device when you visit our Site. We use functional, performance, advertising, and analytics cookies to optimise your browsing experience, remember your preferences, and understand how users interact with our website.

9.1 Essential Cookies

These cookies are necessary for the website and checkout process to function correctly:

9.2 Analytics & Reporting Cookies

These cookies help us understand how visitors use our website:

9.3 Managing Cookies

Most browsers accept cookies automatically. You can manage or block cookies through your browser settings (usually under "Tools" or "Preferences"). Note that blocking cookies may affect the functionality of our website.

For more information on managing cookies, visit www.allaboutcookies.org. Please note that blocking cookies may not fully prevent the sharing of information with advertising partners. See Section 7 for opt-out options.

10. Do Not Track

Because there is no consistent industry standard for responding to "Do Not Track" browser signals, we do not currently alter our data collection and usage practices in response to such signals. This may be updated in the future as standards evolve.

11. Electronic Communications (SMS / RCS)

By registering an account on thegoodbug.com or placing an order, you consent to receive transactional communications from us electronically, including via email, SMS, and RCS (Rich Communication Services).

Upon placing an order or registering on our platform:

• We may send transactional SMS or RCS messages (such as order confirmations, shipping updates, and account alerts) to your registered mobile number, including if your number is registered under DND (Do Not Disturb) services, as these are transactional messages permitted under applicable regulations.

• We may occasionally send promotional SMS or RCS messages to your registered mobile number. You can opt out of promotional messages at any time by replying STOP or by contacting us at tgb@seventurns.in.

By registering, you authorize us to send transactional SMS/RCS communications to your number regardless of DND registration.

12. Your Data Rights

Depending on your location, you may have the following rights with respect to your personal information:

• Access: Request a copy of the personal information we hold about you.

• Correction: Request correction of inaccurate or incomplete data.

• Deletion: Request deletion of your personal information (subject to legal retention obligations).

• Portability: Request your data in a structured, machine-readable format.

• Restriction: Request that we limit how we use your data in certain circumstances.

• Objection: Object to our processing of your data for direct marketing purposes.

To exercise any of these rights, contact us at tgb@seventurns.in. We will respond within a reasonable timeframe and in accordance with applicable law.

13. Apple HealthKit and Android Health Connect

If you grant our app access to Apple HealthKit or Android Health Connect, the following restrictions apply in addition to our general data practices:

• Data obtained from Apple HealthKit or Android Health Connect will not be used for advertising or marketing purposes.

• We will not share HealthKit or Health Connect data with third parties for any purpose not disclosed in this Privacy Policy or without your explicit consent.

• We will not sell HealthKit or Health Connect data to data brokers or advertising networks.

• HealthKit and Health Connect data will only be used within the app to provide health-tracking, analytics, and coaching features.

You may revoke access to HealthKit or Health Connect at any time through your device's Settings app.

14. Data Security

We implement commercially reasonable technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. These include encrypted data transmission (TLS/SSL), access controls, and regular security reviews.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security. If you believe your account or data has been compromised, please contact us immediately at tgb@seventurns.in.

15. Third-Party Links

Our website and app may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party services you access through our platform.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other operational reasons. When we make material changes, we will notify you by updating the Effective Date at the top of this policy and, where appropriate, by sending a notification to your registered email address or displaying a notice within the app.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

17. Complaints

If you are not satisfied with how we handle your personal information, you have the right to lodge a complaint with your relevant data protection authority. You may also contact us directly at tgb@seventurns.in and we will work to address your concern promptly.

Seven Turns Pvt Ltd  |  tgb@seventurns.in  |  thegoodbug.com

903, Floor 9, Plot 211, Dalamal Tower, Free Press Journal Marg, Nariman Point, Mumbai – 400021