About Us

Vision Statement

• Our Vision is to revolutionize Gut Health & Wellbeing through cutting-edge probiotic innovation and high-quality products, thereby enhancing the well-being of our customers for a healthy and vibrant lifestyle.
• We strongly believe in the power of gut microbiome and bacterial science and the impact it can have not only on digestive health but benefits way beyond that in metabolic health, women’s health, and cognitive well-being.
• We envision a future where everyone can experience the transformative power by getting access to the right products for optimal health and well-being.

At The Good Bug, we are dedicated to transforming gut health through a science-backed, honest, and transparent approach. Our mission is to make gut health simple, accessible, and empowering—helping everyone take control of their wellness journey.

Our extensive range includes clinically-tested synbiotic formulas, probiotics, prebiotic fibers, a 14-day Detox formula, and our new Ferments collection featuring kombuchas, water kefirs, and fermented pickles. Designed for both adults and kids, our products combine powerful yet gentle natural ingredients with bacterial strains validated by multiple studies to support digestive health and overall well-being.

We believe a healthy gut is the key to vibrant health. With every product, we empower you to take charge of your health and wellness.

TGB Quality Policy

Seven Turns Private Limited (STPL) Quality Policy summarises the essential elements of our commitment for excellence and includes:

• Improving customer satisfaction and loyalty.
• Streamlining internal processes.
• Imparting regular trainings to our employees for upgrading their competence level.
• Having effective internal and external communication in order to continually strive towards improving our systems and processes.
• Complying with relevant laws and regulations as well as internal requirements

We are proud to be deeply committed to innovation and driving progress in
our field. This commitment is reflected in our active engagement in clinical trials and rigorous research and development activities.

At STPL, Effectiveness of our QMS shall be verified by establishing QMS objectives annually and monitoring them periodically. Teamwork, engagement, ownership and support by everyone are vital for achieving our quality objectives.

Our Internal and External Issues shall be identified, controlled and updated regularly to ensure smooth working of our QMS.

In this context, we are committed to providing the required leadership, management and resources and we will ensure that the Quality Policy is reviewed annually and communicated to all employees and relevant interested parties.

Each and every one of us has the power to influence Quality and trust through our leadership, dedication and passion. We always believe in continual improvement of the process and Performance which will ultimately result in customer satisfaction.

ESG Disclosure - The Good Bug

The domain name https://thegoodbug.com/ and its related sub-domains, sites, services, and tools, along with "The Good Bug," a registered brand, are owned and operated by Seven Turns Private Limited.

Environmental Responsibility

We operate under rigorous environmental standards, minimizing our ecological footprint through sustainable practices in sourcing, manufacturing, and packaging. Our facilities adhere to global standards such as FSSC 22000 and HACCP.

Social Responsibility

We prioritize the well-being of our employees, fostering a safe, inclusive workplace environment. Our products are designed to enhance the health and well-being of adults and children.

Governance and Compliance

The Good Bug adheres to strict governance standards for quality management systems, ensuring compliance with FSSAI Packaging and Labelling Regulations.

Certifications

• GMP certification ensures consistent quality across our manufacturing processes.
• FDA registration and USFDA certification validate our compliance with stringent regulatory standards.
• PETA certification affirms our commitment to cruelty-free practices.

Future Commitments

• We are committed to exploring additional ISO certifications, such as ISO 9001
• We will continue to disclose relevant information through our owned and earned media channels.

At The Good Bug, we are dedicated to transparency, quality, and sustainability in everything we do.